DOLCE & GABBANA
REACHING GEN-Z
Dolce & Gabbana set to capture the attention and hearts of a new generation ( Gen-Z ) with the release of their new cologne “king.”
“Dare To Be King”, the colognes aspirational slogan was crafted to fit the culture of Gen-Z'ers who favor messages of self-confidence and self-belief.
Set to the visual language of director, Wes Anderson, this quirky story characterizes self-confidence as one’s ability to stay true to oneself — despite the well intended — fears of those around us.
Told By Story along with Dolce & Gabbana confidently proclaims:
“If you Dare To Be King then a King you shall be.”
#OwnYourCrown
